Shelley Aylesworth-Spink
Contributing Writer
Shelley Aylesworth-Spink has worked in support of communications, marketing and advertising for nearly 25 years in the private and public sector.
Her background includes leading marketing efforts to recruit postsecondary students, creating campaigns to promote academic support services, leading marketing and communications for a teaching hospital and managing communications for large manufacturing companies.
She holds a Master's degree in Public Administration with a focus on health and public policy, a Bachelor's degree in English Language and Literature, a diploma in Print Journalism and is pursuing a PhD in Cultural Studies, examining the power structures inherent in media and other organizations and institutions.
Latest Articles
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AC Nielsen Ratings: Media Buying for Broadcast Television Ads
Nielsen ratings are iconic for TV audience measurement statistics that translate into advertising and marketing opportunities for media buyers.
Feb 19, 2011
- Shelley Aylesworth-Spink
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Winning Vinyl Banners: Advertising with Custom Banner Designs
Complicated advertising strategies take a simple turn when marketers realize the value of cheap, effective and highly successful, uncluttered vinyl banners.
Feb 13, 2011
- Shelley Aylesworth-Spink
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Advertising Management: Media Buying and Planning Tips
Managing advertising takes media buying skills and knowledge of target audiences, consumer behavior, and volume buying opportunities to maximize ad dollars.
Feb 6, 2011
- Shelley Aylesworth-Spink
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How to Design a Successful Print Advertisement or Magazine Ad
Reaching customers with well-designed newspaper or magazine advertising demands clarity, great ad placement, consistent font type and size and great images.
Feb 6, 2011
- Shelley Aylesworth-Spink
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Why Advertise Online? Value of Online Video Advertising
Online video advertising is rising in popularity owing to its highly targeted nature, interactiveness and cross-promotion with other advertising platforms.
Jan 24, 2011
- Shelley Aylesworth-Spink
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Low-Cost Email Marketing Services: Email Advertising Campaigns
Cheap email marketing services can mean highly effective advertising campaigns that hit revenue targets by reducing costs and pinpointing key audiences.
Jan 15, 2011
- Shelley Aylesworth-Spink
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Online University Degree Study: Time Management Tips and Hints
Studying for a university degree online takes patience and following a series of proven tips and techniques to stay focused and complete university courses.
Jan 6, 2011
- Shelley Aylesworth-Spink
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University Exam Study Tips: How to Ace a Degree Course Exam
Preparing for a university exam does not have to result in poor marks or stress. Acing university exams happens by following proven study tips and hints.
Jan 3, 2011
- Shelley Aylesworth-Spink
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Why Become a Paralegal in Canada? University Degree Options
The need for paralegal professionals in Canada soars as universities work to introduce new paralegal degree programs and training to meet the job demand.
Jan 2, 2011
- Shelley Aylesworth-Spink
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Rehab for Alcohol, Drug Treatment Focus of University Research
Universities across the United States and Canada tackle alcohol and drug addiction with research and treatment centers focused on rehabilitation.
Dec 29, 2010
- Shelley Aylesworth-Spink
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